Prompting for Better
Sales and Product Design
B2B, SaaS (AI)
Freckle, a pre-seed startup, needed a fractional expert to lead outbound growth efforts for its design partners and provide additional insights into product design.
The objective was to quickly understand the design partners' businesses, build out a sales pipeline using data enrichment tools like Clay and Freckle, and leverage prompt engineering expertise to optimize and accelerate customer acquisition.
THE RESULTS
The outbound growth pipeline resulted in a 6.37% response rate, exceeding the industry standard of 1%-5% (in 2024).
Specific prompt engineering techniques improved outreach, resulting in more personalized and targeted engagement. Insights gained from the outbound campaigns contributed strategically to Freckle’s product design, improving efficiency and ensuring the final solution aligned more closely with user needs and business objectives.
THE WORK
Built and optimized a data-driven outbound growth pipeline using Clay and Freckle, focusing on tailored acquisition strategies for design partners.
Applied prompt engineering techniques to refine outreach processes, leveraging data enrichment for personalized and efficient customer acquisition.
Quickly adapted to the unique needs of design partners, providing proactive and independent solutions to support outbound growth.
Offered strategic insights into product design, ensuring the final product better addressed the needs of Freckle’s users and aligned with business objectives.
Happy words from happy clients
“Bonnie stands out for her ability to quickly adapt and work autonomously. She’s proactive, results-driven, and tackles core challenges head-on. She has a strong grasp of the tech and uses years of business experience to offer rare insights - valuable assets for Founders.
If you’re looking for someone who can quickly understand your business and implement effective solutions, Bonnie is the one to call. Talent like hers is hard to come by.”